If you follow us on social media or visit our website from time to time, you may have noticed that things are looking a bit *different* lately… and if you don’t follow us, feel free to do so now at Facebook & Instagram! ;-)
So, what’s changed? We’ve got a brand new look featuring a sleek new logo, for starters! We love this simple, modern twist on our classic gold, navy, and white color scheme. Plus, what’s more, is that this is only the start of the exciting changes we’ve got to share!
We kicked off 2019 by launching a brand new website, giving our customers a better overall online experience. In addition, our team whipped up a modern take on your typical attorney commercial, featuring our not-so-average GJ co-founders, Rusty & John. To supplement our renewed focus on celebrating the diversity of our clients, we are concentrating on giving back to the community that has supported us for 20+ years through fun giveaways and charitable donations! We are minimizing the clutter and focusing on what REALLY matters in 2019 - being there for our clients and our community when they need us most.
One of our co-founders, attorney John Jefcoat explains, “At Galloway Jefcoat, we are most proud that for over 20 years, we have earned Louisiana’s trust by working hard and helping our clients get back on their feet. We know how important it is to acclimate to the ever-changing standards of today’s world! That’s why we decided to make a change this year, including a new look and a fresh feel on the hard work and commitment to our clients that our business was founded on so many years ago.”
Our new tagline, “No Gimmicks. Justice.,” shows that we are just that - an energetic firm with experienced attorneys who are prepared to fight for our clients every day, no matter the circumstances. This fresh, new feel administers an overall look that is crisp, clean, professional, modern, and assertive. Our brand’s overall “look” has been enhanced with this goal in mind and focuses on our mission to provide legal aid, advice, and action to as many people as possible.
But, as they say, change is never easy, so we knew we needed to find the right branding & marketing team to highlight our strengths and help us re-establish ourselves as an adaptable local business that will continue striving to better serve our clients!
With our minds set on making 2019 a year of change, we enlisted the help of full-service local marketing and advertising agency, Potenza Inc. The agency was co-founded in 2007 by local brothers, Frankie and Giorgio Russo, and is headquartered just minutes away from our office in downtown Lafayette! The agency has grown to employ over 50 employees in 2 countries, the U.S.A. and India, and serves 109 markets. Potenza Inc. is a Google Premier Partner, Bing Partner, and has been named to the Inc. 5000 list of America's fastest growing companies for the past five consecutive years.
Potenza Inc.’s diversified clientele ranges from automotive to retail. Their award-winning Creative team has gained honorable recognition over the years and has collected several ADDY and Telly awards for excellent marketing and creative campaigns. Our team is looking forward to partner with the local agency to expand their work in the legal sector and build a lasting relationship for years to come.
When asked about the new partnership, Frankie Russo mentioned, “We are thrilled to be working with John, Rusty, and the rest of the team at Galloway Jefcoat. They have been a part of Lafayette for 23 years and we want to help them continue to grow their business in the community.”